Wednesday 6 June 2012

AGIDEAS Conference

Concept Evaluation

Jon McCormack ~ Morphogenesis

McCormack's Morphogenesis series features a series of digital images of plant life that have been created using software that is based on biological models of development. A development model has been created based on the growth and form of selected Australian plants. Theses rules could be referred to as digital DNA, which defines the development and growth of a a plant in a simulated environment. The DNA can be subject to genetic splicing where by parts of DNA are intermixed by two or more species. This allows simulated plant life to evolve based on aesthetic or other subjective criteria.

The above digital imagery displays an analogous colour scheme of vibrant purples red's and pinks, with complimentary light yellow in the pollen of the flower. The flower displays straight curved and zig zagged lines. Repeated zig zagged lines created texture in the flower. Monochromatic colour's are used to create form and show tone. Blurred point is used through out  the flower with small refined circles for the pollen.

View art work here

Tuesday 3 April 2012

Copyright Issues


Where can you get images and fonts?

A list of sources as to where you can obtain imagery and fonts from when creating logos or graphic design pieces can be found by clicking on the following links:

Images:

Fonts:

How you get them?

Images and fonts are obtained by paying a fee and downloading them
How much do they cost?
Images
When purchasing imagery it will depend on what medium of the original image you are purchasing is (photography, illustration, painting) how detailed it is, and what size you are downloading it at.  When purchasing from the IStock Photo library you are able to buy credits (which works as money) this then allows you to download your image. ­
With Shutterstock your are able to subscribe with them from a 1 month at $ 249 USD or 3 months at $709 USD alternatively you are able to download images on demand for up to a year for 5 HI – RES images at $49 or 25 HI- RES at $229 USD.

Fonts

When downloading fonts will differ in dollar value depending on if you are purchasing a collection or a set from a collection. Price value will also increase as to how many users will be licensed to them. ­Font collection prices will vary from site to site.
Font Font
Downloading Fonts from Font Font with 5 users a set from a collection can cost between  $300-600 and collections can vary in price from $1000- $2000.
ITC Font Packages
ITC Font packages FOR 1-5 users which include the family are cheaper than Font Font and can be bought from around $50-$70USD. When purchasing a specific typeface on it’s own can cost around 25$ USD.

Terms and conditions when purchasing Fonts

When downloading fonts from the Internet they are protected by copyright and intellectual property law. Using materials and services from the sites without authorisation breaks the law. Information or documents are not to be reproduced in any form without previous written consent.
can be viewed at Font Font 
https://www.fontfont.com/terms-and-conditions

Images

Terms and conditions of ShutterStock.

Imagery is protected by International Copyright Laws. Submitters to Shutterstock own all the rights to images including copyrights to the images. When purchasing imagery your rights are subject to the licence of shutterstock and are conditioned upon payment. If payment of the image doesn’t go through, users account is deemed delinquent. Images are allowed to be reproduced in the following ways.
- Websites with a resolution no greater than 800 x 600 pixels
- No to be resold
- As prints posters and other reproductions for your own personal use and not commercial
- Hand painted ­reproductions
- Can’t be used in connection with unsolicited mail
- On letter heads, business cards, pamphlets, brochures, catalogs, panel displays, packaging, software provided that the image is not reproduced more than 250, 000 times in the aggregate
- Multimedia presentations for film and television, internet broadcast, theatrical display must consist of an audience of less than 250,000 viewers
- As CD OR DVD cover art / artwork including downloads that doesn’t exceed   250, 000 copies
- As part of editorial or advertising copy in magazines, newspapers, books, book covers, textbooks, editorials and directories that doesn’t exceed 250, 000 copies in the aggregate


can be viewed at 
http://www.shutterstock.com/website_terms.mhtml



Monday 26 March 2012

Logo Development

Hades eagle tipped Sceptre

Helmet of invisibility


Cerberus Hades three headed dog

Tuesday 13 March 2012

Indigo Design Network

Asian Products to view the article please visit Talking stick at Indigo Design Network.

 Design inspired by Korean farming landscapes. Made for contemporary Living.


The South Korean designer Kwangho Lee finds his inspiration in nature and memories from his grandparents that were farmers. His cultural awareness and heritage flows into his works, as he is able to identify with how objects are mass-produced and how they are valued less than things that are hand crafted. Lee explores the relationship between simplicity and complexity as he develops his furniture. Lee incorporates traditions that are lost or forgotten and creates them in a contemporary way. Local materials are used and the focus is on a slower pace of production to allow time to understand the cultural and environmental process.

Aboriginal Motif’s Blog


Functions and Philosophies

Respect
Indigenous people have the right to manage and own their traditions comprising of art and cultural expressions. They are to be respected.

Protocols and customs vary across indigenous communities. Respecting the cultural heritage of Indigenous Australians includes:

Acknowledgement of country
The original inhabitants of Australia are the Torres Strait Island and Aboriginal people. They have a strong connection to the land and totality of life and spirits of certain areas them and their ancestors have inhabit ted.

When an event is held in the community being an exhibition, installation or an event of significance it is an act of consideration to invite a representative of the traditional landowners and give a welcome to the country speech.


Communication, consultation and consent

When working with indigenous art communication and consultation are vital. Consent is required when reproducing Indigenous Art, and for communal designs permission is needed from traditional owners.

Effective communication is:

-       Awareness of how their culture sees an issue
-       The aim is to create cultural awareness
-       Patience which may arise from revealing misunderstandings, stemming from cultural differences
-        Appropriate people to consult with about the issue

Informed consent is required. People are to be allocated the appropriate time and information for the requests to be taken into consideration.


-Allow time, more than one meeting for your proposal
-        - Allocate time for the decision process and to be made
-       -Be ready for the possibility of no as an answer
-       -Make sure consent is given from the appropriate person or quarter  -

Consultation
Keep in mind that the consultation and communication procedures will vary in communities


Moral Rights and Issues

The moral right of atributition requires the artists right to have their name reproduced alongside every reproduction of the work. If a work is altered by 10%, the designer can’t claim authorship of the work. The artists who created the work are entitled to attribution of a part or entire body of work. The artists name is to be reproduced next to every reproduction. The industry protocol for displaying this information is as Banduk Marika Djanda and the Sacred Waterhole, 1988 6 color linocuts, ink on paper 53 cm x 29.5 cm Collection of the National Gallery of Australia License courtesy of the artist.


Information was sourced from The protocol for producing Indigenous Australian Visual Arts






Native American Motif's

The Cleveland Indian's

To view Cleveland Indian's logo development click here.

Bold and fine lines have been used to create a Native American Character. The Indian appears in a vibrant eye catching red with black hair. White is used in the eyes, head band and teeth.

The Indian's name was changed in 1914 as a request from the club owner. The media chose to call them the Indian's and they can often be referred to as the Tribe or Wahoos and recently when referring to the logo Chief Wahoo. The logo isn't very culturally appropriate and has been criticcized for creating Native American Stereotypes. Three protestors in the 1997 world series, however it was declared that they were not guilty. The concept behind the masciot is heroism and romanticism of the Classic Native American Image.

After learning about cultural awareness I can understand why Native American's would be offended by the Cleveland Indian's logo as it characterizes their culture. I think the designer achieved their intention however I can see how it can be viewed offensively.

Tuesday 6 March 2012

Clash of the Titans


Who are the titans?

The Titans were the twelve Gods of Olympus comprising of Zeus, Hera, Poseidon, Demeter, Athena, Hestia, Apollo, Artemis, Ares, Aphrodite, Hephaestus and Hermes and later on Dionysus. Hades doesn’t appear in this Olympian list, as he didn’t have a place at the Pantheon. This was a result of him being positioned in the underworld and hardly ever leaving.

Motif’s appearing in film
Swords appeared in the film interpreted them as a way of protecting and fighting against harm.
Shields: for use of protection in battle/ armour: modern version of this shown in a logo today is Palace Cinema’s
Eagle: strength when Zeus transform into one: Harley Davidson Logo
Lightening: tension: a modern version of this appearing is in the Melbourne storm logo

Is your Greek character in the movie? If so, does the film’s interpretation match your research?

Hades does appear in The Clash of The Titans. The films interpretation matches my research with a vigorous dark beard and long hair, however his hair didn’t fall over his brow. He also didn’t have his bird tipped sceptre and his dog Cerberus didn’t feature in the film.

The character Zeus appears in the film as Hades brother. 

There is no constellation of stars named after Hades.

How is Medusa killed?
Perseus kills Medusa with the assistance of Athena and Hermes. In the clash of the titans she is killed as Perseus looks away and guards himself with his shield being careful not to look into her eyes. He shields himself and jumps up and slices her head off with his sword.

Hades weakness
Hades weakness is feeding off the evil of mortals, which can lead him to feeling weak. Also his love for Persephone.



3 quick concept rough for Hades Basketball team logo

His three headed dog Cereberus, his helmet of invisibility and his eagle tipped sceptre. 

Tuesday 28 February 2012

Museum


Style Time Line

Renaissance
14th-17th Century
The distinguishing characteristic of the Renaissance art movement was the extremely realistic development of linear perspective. Throughout this period artists focused their studies on light, shadow and human anatomy.

Artists known in this period:
Leonardo Da Vinci
Michelangelo
View Da Vinci's work here

Realism
1848
Realism is the precise representation of the observable world. Subjects of paintings appear as they are seen based on observation rather than an embellished imagination. Realism appeared in 1848 after the French Revolution. Against Romantic subjectivism and exaggerated emotionalism, the ideology of the Realists was object reality with the aspiration of portraying truth and precision in their work

Artists known in this period:
Jean – Baptiste Simeon Chardin
Eilif Peterssen
View 
Peterssen
's work here





Pre-Raphaelite Brotherhood
1848
The pre- Raphaelite Brotherhood was significantly influenced by the natural world and nature. Glazed pigment was painted over a wet white background canvas to recover the brilliance of color that inspired them from the Quattrocento art movement. The technique by painting the white wet pigment was created so that when the colors were painted on the canvas they would be create them effect of being jewel like and clear.

Artists known in this period:
John Everett Millais
Velyn De Morgan,
View 
 Millais'
s work here 


Expressionism
1901-1925
The art movement focused on expressing powerful emotions. The expressionist style originated in Germany and Austria and they were influenced by African Art, Edvard Munch and Vincent van Gogh. The use of color in expressionism was inspired by the Fauves in Paris whom arbitrarily used color and in jarring final pieces of art. The focus of painting was to create vivid emotional responses in work rather than aesthetically pleasing compositions of subjects. Emotionally drive responses were formed through the use of color and dynamic composition.

Artists known in this period:
Egon Schiele
Edvard Munch
View Schiele's
 work here



Cubism
1907- 1921
 Cubism was the ground breaking avant-garde art movement of the 20th century. Pablo Picasso and Georges Braque pioneered cubism as they transformed painting and sculpture in Europe whilst also inspiring associated movements in the fields of architecture, literature and music. Cubism work features objects that are out of order analyzed and put back together in an abstract style. Artists working in a cubist style can work by observing multiple viewpoints allowing them to portray the subject in a larger context. Coherent depth is removed as surfaces intersect on random angles. A specific cubist trait is how the background surfaces interconnect creating indefinite space.

Artists known in this period:
Pablo Picasso
Juan Gris
View Picasso's
 work here



Surrealism
1920’s
Surrealist work focus on surprise and juxtaposed imagery that is unexpected. Artists from this movement however look upon their work as expression deriving from the philosophical movement. Their philosophy was that ordinary expression is important however their arrangement and how they are to be placed should be exposed to an artist or writers imagination. Surrealists were also strongly influenced by Freud’s dream analysis, which allowed them to expand ways to release their imaginations.

Artists known in this period:
Salvador Dali
Max Ernst
View Dali's
 work here



Action painting
1940’s- 1960’s
Action painting is also known as Gestural Abstraction. Action painting is created as the artist spontaneously splatters, spreads and dribbles paint onto a canvas breaking conventional painting methods where paint is carefully applied. The finished piece places an importance on the physical part of painting.

Artists known in this period:
Franz Kline
Jackson Pollock
View Pollock's
 work here



Pop Art
1950’s
Pop art confronted the fine art world and used characteristics of mass culture, advertising and comic books. It uses essentials or images that are popular in culture. These are interpreted through irony and focuses on the mechanical ways on how the work is reproduced.

Artists known in this period:
Andy Warhol
David Hockney
View Warhol's
 work here



Photorealism
Late 1960’s
Photorealism painting is created as the artist uses a camera to collect information. This results in a painting that looks photographic. The style exists as a result of photography, with a focus on the idea of frozen time, which is then precisely created by the artist. Paintings are created by projecting an image onto canvas or traditionally using a grid technique.

Artists known in this period:
John Baeder,
Glennray Tutor

View Baeder's
 work here



Street Art
1960’s
Street art is art that is created in and for public spaces. Styles of street art can include traditional graffiti with a  spray can, sc­ulpture, stencil, sticker art, paste-ups, flash mobbing and street installations.

Artists known in this period:
Banksy
Rone 
View Banksy's
 work here




Bibliography




Critiquing tools

Art Vocabulary List

Repetition: when an element is repeated and it can also create a pattern

Smudge: a mark making technique that can be smeared

Hierarchy: creating importance in a composition of one section to another. This may result in one part creating a visual dominance, focal point or emphasis.

Asymmetry: an arrangement is balanced however the elements aren’t mirroring the opposite side of the composition.

Cropping: when objects or elements exceed the picture boundary


Adjective List 
Line
Flowing: a freely drawn line
Color
Polychrome: using a lot of color or variously
Shape and Form
Convex: an outward curve
Texture
Glossy: a texture that gives the finish a shiny look


Basic Elements of design:
Line: created by connecting two or more points. Some characteristics of line include weight, thickness, wavy, straight, curvy ragged and hard edged
Color: is when light is emitted, transmitted or reflected through the elements or principles in design.
Texture: the characteristic appearance of a surface having tactile quality
Shape: shapes can be organic, symmetrical, asymmetrical or geometric characterized by a two-dimensional enclosed area or plane.
Form: is shapes that are joined, or when a shape has been enhanced by another element in order to create a three dimensional illusion

Basic Principles of design:
Stability: when there is no movement and composition is symmetrical. Elements of the design remain inside the arrangement. ­
Dynamics: when elements of design create movement. Elements can move off the composition and can be placed on angles giving it a dynamic look
Rhythm: when elements are repeated, with shape or color creating movement
Scale: creates comparisons with size and contradictions. It can create emphasis.




The Melbourne Cricket Club
The Melbourne Cricket Club logo features the colors red and blue. The M is emphasized by being in bright red, making it stand out and eye catching. The C standing for cricket also stands out being in solid blue. The smaller C has been outlined with the same blue making it less eye catching. A serif typeface has been used and the letters create curvy and straight lines. The letters have been created so that they are all interconect and loop over and under each other. Your eyes read their way around the logo like a maze.





AFL
Clear concise logo. This is achieved by having bold white letters placed on the football being the ground. San-serif typeface has been used to accompany the modern look of the logo. This modern look is achieved by simplifying the shape of the football and plain lines. A thin line runs around the shape of the football and connects with the stitching. A bolder circle encompasses the letters and the football. Logo is placed on the Fitzroy football Jumper on the top left of the chest and has a clear space around it.



Tuesday 14 February 2012

Greek Mythology ~Hades~


History
In Greek mythology Hades is portrayed as being the god of the underworld. Having three sisters and two brother’s Zeus and Poseidon altogether they were known as the original six Olympian Gods. The brothers defeated the titans obtaining rulership of cosmos being the air, sea and earth. They divided this between them and Hades took ownership of beneath the earth/ the underworld and ruled all it’s wealth being it’s fertile soil, gold, silver and other metals.

Appearance
Hades is represented with a vigourous dark-beard and with his hair falling down over his forehead. He appears holding a bird tipped sceptre in sculptures with his dog Cerberus longside him.

Adventures
Hades kidnapped Persephone (goddess of fertility) the daughter of Demeter. It was love at first site as he saw her whilst he was riding in a chariot on earth. He asked his brother Zeus for permission for Persephone’s hand in marriage, but his brother was adement that her mother Demeter wouldn’t give her consent. Zeus however agreed to help capturing her.

Persephone was flower picking one day and as she went to pick a fragrant blosum, the earth cracked open and Hades arose in a chariot. She was grabbed and taken to the underworld unwillingly and raped. Demeter found out of her daughters disappearance and was distraught and created drought and devastation in her path. She made threats against Zeus and the gods that mortals would go without food.

Zeus feared Demeter’s threats and sent the news to Hades that he must return Persephone. Hades allowed Persephone to leave however gave her a pomegranite to eat. Persephone ate it and was unaware that whoever ate food in the kingdom was to stay there­

Zeus intervened and an agreement was made, Persephone was to spend some of the year with her mother, during harvest season on earth and the winter months in Hades kingdom as queen of the underworld.

Relationships
Hades was married to Persephone.

Symbols
Symbols that are associated to Hades are his bird tipped Sceptre, his three headed dog Cerberus (the protector of the underworld gates and Styx river) and the helm of darkness (a helmet given as a gift by the Cyclopes as a way of becoming invisible to supernatural eyes.

Evolution and sport
Being the king of the underworld, the colour red would be appropriate in the development of a sporting logo. Hades is depicted through Greek Mythology  as being a powerful god making the logo suite contact sport teams like rugby, grid iron and boxing or for a non-contact sport but still an intense game, ­basketball.

Bibliography

Books
The Folio Society: Greek Myths, Volume 1

Web
http://www.mythencyclopedia.com/Go-Hi/Hades.html#b
http://www.theoi.com/Khthonios/Haides.html
http://en.wikipedia.org/wiki/Cerberus
­http://gogreece.about.com/cs/mythology/a/mythhades.htm
http://en.wikipedia.org/wiki/Hades

Monday 6 February 2012

my goals

I am currently studying an advanced Diploma of Graphic Design at Holmesglen Tafe. 

My goals for 2012 are: 
1) to pass all my subjects
2) finnish with an insanely, wicked and mind blowing folio 
3) get a work placement with my favourite graphic designer Stefan Sagmeister...... (and maybe have his babies however I could totally settle for a party pash) 

First two goals are definitely possible although for the third....... I can always day dream! 

:) Thankyou for reading!