Native American Motif's

The Cleveland Indian's

To view Cleveland Indian's logo development click here.

Bold and fine lines have been used to create a Native American Character. The Indian appears in a vibrant eye catching red with black hair. White is used in the eyes, head band and teeth.

The Indian's name was changed in 1914 as a request from the club owner. The media chose to call them the Indian's and they can often be referred to as the Tribe or Wahoos and recently when referring to the logo Chief Wahoo. The logo isn't very culturally appropriate and has been criticcized for creating Native American Stereotypes. Three protestors in the 1997 world series, however it was declared that they were not guilty. The concept behind the masciot is heroism and romanticism of the Classic Native American Image.

After learning about cultural awareness I can understand why Native American's would be offended by the Cleveland Indian's logo as it characterizes their culture. I think the designer achieved their intention however I can see how it can be viewed offensively.